INTRODUCTION:The mobile marketing world is all about big data. Every year, experts expand significantly on old ideologies, turning consumer behavior into tangible facts. Understandably, un-targeted advertisements tend to fall by the wayside. In 2016, multiple big data insights have been unearthed, andeach reveals facts pertaining to the industry at large. If you’re ready to turn big data into big strategies, check out the compiled approachesbelow:
Big Data Tip One: App Audience Segmentation
User segmentation is vital to mobile app marketing. In fact, an app needs to be a top-dog performer to stay afloat in today’s business climate. In 2015, 38 percent of consumers enjoyed real-time updates pushed through mobile apps. Big data can be used to power app targeting, ensuring each mobile alert is sent to the right place, and at the right time. Don’t miss unbeatable promotion strategies. Segment your app audience with big data.
Big Data Tip Two: Local Search Optimization
Big data might be a grand-scale resource, but business operators are using it to promote local success. Today, 89 percent of mobile holders search for local businesses on their devices once per week. 58 percent conduct local searches daily. Why are they searching so frequently? They’re being navigated by big data’s invisible hand. In short: Businesses are using mass audiences to cater to small audiences.
Big Data Tip Three: Automated SMS Campaigns
Businesses can’t get away with spam texting anymore, but they’re certainly not lessening their numbers. Big data segments SMS recipients, opening the doors to a whole new world of automated SMS campaigns.
Providers like Textpedite have incorporated “Text JOIN to Join” campaigns, offering astounding, custom-tailored deals to consumers on a massive scale. If you want your promotional message to stick, you need to send out informational and promotional messages guided by big data.
Big Data Tip Four: Targeted Mobile Media Campaigns
Few historical products have become as essential as the smartphone. Home computers, televisions and even cars have faced staggered demand. Today, the world hosts 813,000 iPhones. They’re being sold every day, and they’re becoming a vital part of the daily consumer’s life.
For this reason, business operators are channeling in the power of viral media marketing, creating, hosting, and sharing powerful multimedia content. Each video and picture is directed by big data, ensuring the longevity, and accuracy, of each campaign. If you’ve ever witnessed the power of a viral Facebook video campaign, you likely understand the impact of well-targeted viral video.
Big Data Tip Five: Deep Linking
Smartphones have become common Internet search tools, and providers like Google are hosing incredible deep linking solutions powered by big data. These big-name businesses, offering mobile-first environments, have made online app indexing incredibly simple.
After 2016, contextual search is expected to be primarily powered by big data. App marketers will reach big audiences, businesses will drive buyer divisions and deep linking will govern the creation of mobile content. Your business deserves visibility, and it deserves more than the typical visibility strategies comprised of run-of-the-mill linking options.
To achieve long-term success, you need to provide long-term value. Today’s operators are stepping ahead with big data, and they’re transforming the modern business world. You’ll need to respond to the big data gauntlet with quickness, as the industry is quickly forming around new options. Mobile marketing is expected to achieve incredible things in the upcoming years, achieving serious revenues while pushing customer-tailored solutions.
The key to a successful mobile experience is analytics. As your big data collection grows, big-data-created solutions will power themselves. It’s a snowball effect, really, and it’s shaping the modern world of consumer-centric marketing. Are you ready to embrace change?
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.