Everyone sets out to create a Facebook page that is attractive and lucrative for the business. You want the world to find your business through the social media site. But building your Facebook reach organically takes time, and effort, and just more work than you are willing to put in. Surely there is an easier way, a shortcut?
Well, no. Actually there is not. And if you are trying to find “shortcuts” to grow your Facebook, you need to stop, right now!
Buying Facebook likes is just all around bad for business.
Under no circumstances is this a good idea, ever. Not only is it disingenuous, but basically it is just a slimy practice that if your followers knew about, I can assure you it would leave a bad taste in their mouth.
There are several websites that claim to provide your Facebook Page with 100s of likes for just a couple of bucks. That seems easy right? You can inflate your numbers and appear to other potential customers that you are bigger and better than what your Facebook reflects. I mean, after all, you know that your business is deserving of thousands of likes, it is just hard to get there on your own… so why not cheat a little?
It can result in your account being suspended.
Well for one, it is against Facebook’s Terms and Services and could get your account suspended.
Facebook makes it clear that they prohibit buying Facebook likes. Facebook utilizes spam systems that watch for Facebook like spikes and examines where the “likes” are coming from. If the spam systems find out that your business page is employing these type of practices, a limit will be placed on your page and you will be restricted, or suspended altogether.
Since it is basically lying, it is no way to build your brand.
Not to mention, the whole thing is just morally wrong. You are buying likes from fake accounts that are generated overseas using the manipulation of hundreds of IP addresses and fake accounts. You will never hear from those “fans” again, because they are usually computer generated. I don't know about you, but that level of dishonesty just seems wrong, and any person with a conscience and solid sense of self shouldn’t do it. Not only does it reflect poorly on you as a business owner, but it reflects poorly on your brand. And trust me, it is easy to tell when brands are buying likes.
For example, if you go to a Facebook’s page “likes” section, anyone has the ability to see where the majority of your Facebook like activity comes from. If you are a small business in Wisconsin, and all of a sudden your Facebook likes spike, just a few clicks on your page will show that your most common “like” city is in Egypt or India. Let’s just be honest. I doubt people in Egypt are amazed by your sewing shop in Wisconsin. Other than that, if you have 200K likes, most of which you bought on some scummy website, but your posts only get 100 likes, it is obvious to your fans that those likes are not genuine.
It distorts your statistics and metrics.
Another sure fire giveaway for Facebook Page’s who buy likes are the “Talking About This” section of Facebook. This statistic is used to track the number of people who interact with your page over the last week. If your “likes” are high and this number is low… something is obviously off.
The negative impact that stands to occur can be detrimental for your business. Buying Facebook likes can adversely affect your EdgeRank, which is a metric Facebook uses to determine how relevant your content is, which is what determines if your posts show up in other people’s newsfeeds. If you have 100k Facebook fans, most of which you bought, and only a couple actually engage in your content, Facebook’s algorithms determine that the content you are posting is not relevant. It will appear to Facebook that people are not interested in what you are posting since the majority of your fans are not engaging with you. To clean up the newsfeed, your business page’s content will not be shown to all your fans based on your distorted EdgeRank.
Your page could be flagged as spam.
Because it is against Facebook’s Terms and Services to create fake Facebook accounts, the social media site has an effective system in place to constantly troll the site in search of these accounts. Since the “likes” that you bought are generated from fake accounts, when Facebook finds the fake accounts, they will be deleted. Since most fake accounts are created in mass, Facebook will deactivate all accounts connected to that server, which means you will not only lose large numbers of “likes” at a time, you are basically flushing the money you spent right down the drain. And that type of activity is also monitored by Facebook, so when your page loses a ton of likes all at once, your page can be flagged and even deleted.
Moral of the story
Buying Facebook likes is just wrong. If Facebook is the first impression a potential customer has with your business, and you have inflated your numbers, you are basically starting out right out of the gate lying to that customer. That is no way to present your brand.
There are several effective, responsible, and easy ways to manage your social media presence. So with alternative, ethical means to grow your Facebook page that will have a lasting positive impact with the potential to grow your business, why trade down for a shortcut? Just don’t do it.
Brittney Burns, SiteDart Author