In today’s market, it is inevitable that at some point, people will be looking online for your business. Whether it is for your business’s phone number, directions to the store, or just for more information about your brand, people will be searching for you online. If you are not online, or your website is doing the bare minimum, how will these customers find you? Instead of taking the risk of losing those customers, why not invest in a quality website?
Three reasons you should invest in your website
#1 To better communicate with your customers
When your business is driven based on the satisfactory of your customers, being able to effectively and efficiently communicate with them is crucial. One of the most important reasons you want to invest in your website, is to open up the lines of communication and give your customers an outlet to express themselves.
Regardless of the method of communication, whether it is answering predetermined questions through a form, blogging about changes and new exciting information about your brand or products, or just by helping your customers find the answers they need through online support channels, your website is the perfect opportunity to bridge the gap between your business and your customer.
Your website is a great place to solicit customer feedback as well. Having a simple page on your website that gives your customers the opportunity to fill out a survey or answer a questionnaire about your business or their experience with your products, is an invaluable tool that can help you better your business.
#2 To make sure you're up with industry trends
According to the latest study from Pew Internet & American Life Project, 2/3 of Americans who own a cell phone, use it to surf the Internet and check e-mail. That figure has doubled since 2009 when only 31 percent of people said they used their phones online. With so many people using technology advancements like smartphones to access your website, if you are not keeping up with your industry trends, you're missing opportunities to connect with your customers.
If your website is not mobile ready, then it is time to invest in your site and start looking at a re-design option. If customers cannot access your website from their phones easily, it will only take a few clicks for them to find your competitors mobile-ready site.
You can have the best content in the world and it may look like a shinning star when you are viewing it on your lap top. But that is no longer how people are viewing your website. If your website cannot load on a mobile device, or it is hard to read, then it is definitely time to invest in your website.
#3 To ensure your website can be viewed by everyone, everywhere
With the implosion of tablets and other devices, and the variety of different web browsers available to connect to the Internet, it is more important than ever to make sure you have a responsive website.
A responsive website allows your website to be viewed the same on different browsers and screen sizes. As long as you have a responsive web design, you can trust that your website is going to look its best and give the most consistent user-experience on all digital devices regardless of screen size.
If your customer came across your website while searching at work on their desktop, but then tried to access your website later from their tablet at home, without responsive design your website won’t look the same and may not be loadable at all.
To ensure that all of your customers have the most positive experience possible with your site, make sure your web design is accommodating to all types of devices and screes sizes.
At the end of the day, you want to make sure that your website is ready and capable of meeting all of your customer needs. If you are missing this mark, it may be time to invest in your website.
Brittney Burns, SiteDart Author